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  • Our History

    Isabel Pastor, founder and designer of WIWI ETHICAL WEAR

    In the spring of 2017, Isabel Pastor, from Madrid, graduated in Art History and education of Plastic and Visual Arts. She began to resurrect ideas and designs that she had been saving throughout the year, which begins to shape what would later become the first WIWI collection.


    Art, travel and return to nature.

    We can say that all the roads led her to WIWI. After graduating, she traveled throughout Europe and spent several years living in Scotland, England, France and Switzerland. In this stage of travel and backpacking, she volunteered at different ecological farms learning the secrets of permaculture and living in direct contact with nature and rural environments. This is where she begins to be interested in plant fibers and sustainable fabrics.

    Later on, she continued her education in Art Education in one of the most beautiful cities in the world, Santiago de Compostela. In Galicia, she became interested in the traditional linen culture and began to investigate the potential that this type of natural fiber has as a fabric for sustainable fashion.

    Why WIWI?

    The journey of life then took her to the Canary Islands, where she worked in Education as a teacher of Plastic and Audiovisual Arts.

    The beauty of the islands, the ocean, the vegetation and her desire to create a sustainable fashion is how WIWI really began to take shape. The Canary Islands are the place where you decide to bet on this project and dedicate yourself completely to take it forward.

    In the Islands, there are still untouched enclaves that transport us to a wild nature, one that could be lived in during Guanche times. One of those places is the beach of Güi Güi, in the southwest of Gran Canaria. WIWI is directly inspired by this place – name of Guanche origin, the native language of the Canary Islands.

    For us, WIWI symbolizes paradise, sustainability, culture, respect for nature, diversity and recognition of all aboriginal peoples who live in connection with nature and have so much to teach us. With this nod, we want to always remember where we came from and the importance of rescuing ancestral knowledge. In our case, the knowledge regarding the manufacture of fabrics from natural fibers from native plants of each territory.


    The team arrives

    “If you want to get there fast, walk alone, if you want to go far, walk in a group”

    (African proverb)

    Once back in Madrid, the causality made the rest of our wonderful team join the project. Thanks to them it was possible that WIWI came to fruition.

    Paco Pastor, @pakpaxtor: Nature lover and versatile artist. Our expert in communication, video, photography and web design.

    Ana and Laura: Great defenders of ecology and sustainable livelihoods. Our sewing bosses ,pattern makers and seamstress.

    Nicoleta Sefu: Seamstress. The person who made the first stitches. Thanks to her we were able to make the prototypes of the first “Paradise” collection.

    Francisco Pastor: Mentor and economic manager.

    Ana Alonso, @anialonsoc: Plastic artist and graphic designer. Stylist from the Paradise collection.

    Catalina Rodriguez, @catalamitad: Watercolorist and artist.

    Patricia: Make-up artist.

    Piérre Künstner, Jenifer Horlent, Laura Capannesi and Marion Künstner: Translations.

    Marizol @tli_jun, Julia @enchantedjulia, Sara @sarascobo and Ebbaba @ebbaba_h: Women who with their image give life to the Paradise collection.

    Why natural fibers?

    Natural fibers such as linen, hemp, nettle, bamboo and cotton, provided they are grown in a sustainable and ecological way, are the best alternative for the planet and people.

    They take care of our planet: They are biodegradable and their cultivation in a sustainable way improves biodiversity.


    Why we chose European flax and hemp for our Paradise collection?

    Both plants have been grown for more than 20,000 years and grow naturally in specific areas of Europe. Being plants adapted to the land that do not need irrigation and are very resistant to nature, they do not need any type of fertilizer or chemical pesticides for their cultivation. In addition, the process of growing the plants until harvesting, for the fabric, requires a low consumption of water. Due to these characteristics, they are some of the most sustainable tissues that exist.


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